Inside the Growing World of Rodeo

Rodeo has grown from what was once seen by many as a niche hobby to being one of the most dynamic and fastest-evolving sports in the U.S. Holland & Knight Equine Industry Team Leader Kayla Pragid welcomes tax-exempt organizations attorney and avid Western rider Nykolas McKissic alongside Stretch Roping Dummies Co-Founder Denton Edwards on this episode of "The Tack Room" to break down how rodeo works, why team roping has become a popular gateway into the sport and what is fueling its rapid growth. Mr. McKissic and Mr. Edwards cite high-stakes jackpots, major events across the country, social media buzz and smarter training tools as reasons for rodeo's ascent, as well as talk about their own involvement in the sport. Along the way, they explore the realities behind the glamour, including safety, accessibility, business innovation and the legal issues shaping the future of rodeo, offering an insightful look at a world where tradition, competition and opportunity are evolving faster than ever.