EPISODE · Mar 26, 2026 · 22 MIN
Inside the HARO Acquisition and Launch of Featured: What It Really Signals About the Future of Earned Media
from The Brandinc PR Podcast · host Brandi Sims
What happens when one of the most recognizable tools in earned media gets a second life?In this episode of The Brandinc PR Podcast, host Brandi Sims sits down with Brett Farmiloe, Founder and CEO of Featured, to unpack the acquisition and relaunch of Help a Reporter Out and what it reveals about the future of journalism, credibility, and earned media strategy.This conversation goes beyond tools and tactics. We break down:Why HARO still plays a critical role in today’s media ecosystemWhat the acquisition signals about how journalists want to work with sourcesWhere earned media is headed as credibility outweighs volumeHow AI fits into the process without replacing editorial judgmentWhat PR professionals and founders must rethink to stay relevantIf you work in PR, communications, branding, or thought leadership, this episode will challenge how you approach visibility and remind you why trust is still the real currency in media.🎧 Listen now and rethink how you earn attention.🎙️ Special offer from today's guest: Use code BRANDINC at Featured.co for $99 off the Featured Business Plan — designed for PR professionals. Get access to Podcast Discovery and Media Discovery to search podcasts, find journalists, build media lists, and receive personalized pitch recommendations.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media Right Here.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.NEW: Mini-Course — Pitch Like A Pro Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. Enroll Now.Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review, and we’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
What this episode covers
What happens when one of the most recognizable tools in earned media gets a second life?In this episode of The Brandinc PR Podcast, host Brandi Sims sits down with Brett Farmiloe, Founder and CEO of Featured, to unpack the acquisition and relaunch of Help a Reporter Out and what it reveals about the future of journalism, credibility, and earned media strategy.This conversation goes beyond tools and tactics. We break down:Why HARO still plays a critical role in today’s media ecosystemWhat the acquisition signals about how journalists want to work with sourcesWhere earned media is headed as credibility outweighs volumeHow AI fits into the process without replacing editorial judgmentWhat PR professionals and founders must rethink to stay relevantIf you work in PR, communications, branding, or thought leadership, this episode will challenge how you approach visibility and remind you why trust is still the real currency in media.🎧 Listen now and rethink how you earn attention.🎙️ Special offer from today's guest: Use code BRANDINC at Featured.co for $99 off the Featured Business Plan — designed for PR professionals. Get access to Podcast Discovery and Media Discovery to search podcasts, find journalists, build media lists, and receive personalized pitch recommendations.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media Right Here.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.NEW: Mini-Course — Pitch Like A Pro Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. Enroll Now.Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review, and we’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
NOW PLAYING
Inside the HARO Acquisition and Launch of Featured: What It Really Signals About the Future of Earned Media
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m