Inside The Hidden Psychology Behind Your Business

Tim and Zack sit down with Luvenia Hankins, founder-operator of CLTRE, a Hampton Roads-based vegan cuisine outfit that offers a solution to the need for spaces that promote health-conscious choices without sacrificing flavor or enjoyment. Luv and the Fervent Four discuss the importance of understanding business psychology, organizational leadership, and customer service, and the need to adapt and learn from different market trends and customer bases, especially when considering expansion to new locations. (0:00) Introduction and casual conversation (0:34) Discussion on Super Bowl commercials and introduction of guest speaker, Luvenia Hankins (6:33) Deep dive into innovative remedies for supporting local businesses and the importance of community growth (16:22) Embracing the diversity of small businesses and merging the worlds of tech and creativity (22:58) Opening a second location for Culture Vegan Joint and discussing the high costs of eating at restaurants (31:01) The impact of increased wages on the restaurant industry and the psychology behind price hikes (35:30) Discussion on cleanliness practices and the importance of stepping out of comfort zones in networking events (41:55) The challenges of setting business goals for others and the common fears about networking events (45:39) The desire for comfort and authenticity in today's professional world and the importance of reading for business growth (49:36) The role of business psychology in the modern workforce and the challenges of expanding a business (1:00:51) Insights from "The Hard Thing About Hard Things" book and Zack Miller's book "Anomaly" (1:02:04) Luvenia Hankins shares her insights on personal growth and boundaries (1:02:29) Zack Miller and Tim Ryan sign off and acknowledgments (1:02:47) End of episode ABOUT THE SHOW The Fervent Four Show: Did you know that only 4% of businesses hit $1M in revenue? Tim Ryan and Zack Miller are the creators of The Fervent Four Show, designed to help you get there. About the hosts: Zack Miller is a serial entrepreneur and author of Anomaly, a guide on differentiating yourself and your business from the crowd. Tim Ryan is an angel investor and the Executive Director of Innovate Hampton Roads, an organization dedicated to connecting entrepreneurs with resources in Hampton Roads, Virginia. Tim also serves as the Director of REaKTOR, a space for technology-based startups to start and grow.  Check them out Live every Thursday at 11 AM: https://www.innovate757.org/live/