Inside the ICE House x Las Vegas: SHRM Chief Brand and Marketing Officer Tina Beaty

From Lake Las Vegas, Nevada, SHRM Chief Marketing Officer Tina Beaty goes Inside the ICE House to explain why every company must operate like a media company to cut through today’s constant noise. She shares how owning a clear point of view, humanizing brands through leadership voices, and engaging employees as ambassadors are essential to authentic storytelling. Beaty also discusses using AI as a tool for efficiency—not a replacement for human insight—and how SHRM has embedded content strategy directly into its business strategy to drive long-term relevance and impact.