Inside the Merch Model That Reduces Waste and Increases Sales

from Shopify Masters · host Shuang Esther Shan, Shopify

Steven Farag turned a college side hustle into a sports merchandising powerhouse. Discover how Campus Ink’s print-on-demand model, student-led marketing, and strategic partnerships—including one with Mark Cuban—are transforming the way college athletes profit from their personal brands.For more about Campus Ink and the NIL Store: https://www.shopify.com/blog/campus-ink-nil-merchandiseTo see more video interviews, subscribe to the Shopify Masters Youtube channel. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

Campus Ink scaled NIL merch with print-on-demand, student creators, and Mark Cuban’s backing—putting over $2M into college athletes’ pockets.

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Inside the Merch Model That Reduces Waste and Increases Sales

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This episode is 40 minutes long.

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This episode was published on March 25, 2025.

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