Inside the Mind of a Buyer

Sales doesn’t start when you make an offer. It starts long before that.In this episode of The Estherpreneur Podcast, I unpack what most entrepreneurs overlook: the internal journey every buyer goes through before they ever say yes.Not everyone is ready to buy today, and treating them like they are can actually push them further away.This conversation explores how understanding that process changes everything—from how you communicate to how you lead people through decisions without pressure or manipulation.If you're a CEO, consultant, or founder who wants to sell with integrity and consistency, this episode will give you a deeper lens into how people actually make decisions.The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next.Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment.📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSIONWhen you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)! During this focused session, we'll examine:✅ Your current sales structure✅ Strategic adjustments to increase conversions✅ How to align your systems with your God-given assignment👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/🎯 TAKE THE FREE GROWTH AUDIT:Discover what's actually misaligned in your business in 3 minutes.👉 https://www.favorandwealth.com/no-to-known-growth-audit/🔗 JOIN IGNITE BIZ COMMUNITY:Free business directory for entrepreneurs and service-based businesses.👉 https://www.ignitebizcommunity.com/Connect with Edna:LinkedIn: https://www.linkedin.com/in/ednaharding/Website: favorandwealth.com📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops! 👉 ednaharding.com (00:00) - Understanding the Buyer’s Journey (05:18) - "Building Trust Through Content" (08:02) - Strategic Sales Support Program (10:55) - "Evaluation in Buyer’s Journey" (15:33) - "From Profit to Purpose" (18:04) - "Profitable Products Drive Success" (20:58) - "Wise, Thoughtful Decision-Making" (23:33) - "Ethical Sales and Buyer Regret"