Inside the Mind of a Revenue Management Pro with Jake Cohen

On this week’s episode, Avery is joined by Jake Cohen, hospitality veteran and founder of Step by Step BNB. Jake grew up running a family bed and breakfast in Lake Tahoe, learned the art of pricing while managing boutique hotels, and eventually built a portfolio of short term rentals before launching his own revenue management company. He and Avery dig into why most investors overprice, how to shift your mindset from nightly rates to total revenue, and the biggest mistakes new hosts make with restrictions and minimum stays. Jake also walks through real data-driven pricing strategies using PriceLabs dashboards and shares his top lessons from nearly a decade in the industry.     How to connect with Jake: https://www.stepbystepbnb.com/https://www.facebook.com/groups/priceyourstr  How to connect with Avery: The Short Term Shop - https://theshorttermshop.com/ Short Term Shop Plus - stsplus.com Follow Avery Carl on Instagram Follow Avery Carl on TikTok Join the Short Term Shop Facebook group Check out the Short Term Shop on YouTube   For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon Production done by Outlier Audio