Inside the Mobile Esports Business in Southeast Asia, with Allan Phang, Regional Head of Marketing PR at EVOS Esports

from Asia Startup Pulse · host Chinaccelerator, sosv

In today’s episode, we dig deeper into esports as a business in SEA with Allan Phang, the Regional Head of Marketing PR at EVOS Esports and former Head of Esports at AirAsia.Show Notes:02:50 Allan Phang’s experience in esports09:00 Introduction to EVOS Esports12:21 Debunking common myths about professional esports14:08 Career lifespan of professional esports players17:55 The role of game publishers in the industry20:40 Ramifications of breaching gaming etiquette and rules22:15 Other players and opportunities in the esports ecosystem25:37 The relationship between global game publishers and local tournament event organisers28:29 Southeast Asia’s unique position in the esports industry33:10 Brands’ attitudes towards esports events36:40 Different revenue models in esports38:32 The next big thing in esports in SEA39:50 How to contact AllanMany thanks to our guests Allan Phang; host Oscar Ramos; producers Eva Shi and Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.comShare, subscribe, review, enjoy!To join our listener group on WeChat, please add SOSV Helper (WeChat ID: sosvhero) and ask for the group invitation.Follow us on LinkedIn: https://www.linkedin.com/company/asia-startup-pulseEmail us: [email protected]

Episode metadata supplied by the publisher feed · Published Apr 16, 2021

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Esports as a whole has seen tremendous growth in Southeast Asia, especially driven by the growth of the mobile-first economy. In today’s episode, we dig deeper into the esports business in SEA with Allan Phang, the Regional Head of Marketing PR at EVOS Esports and former Head of Esports at AirAsia. We discuss the differences between esports and traditional sports while debunking the common myths about professional esports. Furthermore, Allan talks about his opinion about the roles of different stakeholders in the whole esports ecosystem, the unique proposition of Southeast Asia market in the esports sector, and also the next big thing we can expect in the industry.

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Inside the Mobile Esports Business in Southeast Asia, with Allan Phang, Regional Head of Marketing PR at EVOS Esports

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