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Feb 22, 2026 5 min

Inside the multi-million dollar Oscar campaign machine

from The Morning Show Hosted by LiSTNR

The 98th Academy Awards features Australian nominees Rose Byrne for Best Actress and Jacob Elordi for Best Supporting Actor. Behind the scenes, film studios invest up to $20 million in Oscar campaigns, employing award season strategists to orchestrate private dinners, exclusive screenings, and extensive media tours where talent meets Academy voters. The campaign process mirrors political lobbying, with success depending on authentic engagement rather than overselling, as demonstrated by past winners like Nicole Kidman and cautionary examples like the Wicked promotional tour.

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This episode was published on February 22, 2026.

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