Inside the Ohana: The Value of Owning Your Narrative

Meet Jamie Domenici, GoTo’s Chief Marketing Officer. Previously, Jamie spent 10 years at Salesforce as a marketing leader in various roles, learning the power behind a strong brand narrative. Now, Jamie brings those same lessons to Inside the Ohana, where she shares her best advice about writing your brand’s story and crafting your own personal narrative.Quote:“The narrative is something a product marketer will craft, but the inspiration is from everywhere else. It’s from your customer success agents on the front line, your sales reps who are pitching every day, from your customers who are living and breathing and using your products.”Episode Timestamps:*(1:38) - Ohana Origins: Meet Jamie Domenici*(10:42) -  What Does the Ohana mean to Jamie?*(14:42) - What’s Cooking: Jamie’s Current Role at GoTo*(17:16) - Future Forecast: What’s in Store for the Salesforce ecosystem?*(20:59) - Advice for Aspiring Marketing Leaders*(23:10) - Lightning Round!SponsorInside the Ohana is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.Links:Connect with Jamie on LinkedInConnect with Dan on LinkedInLearn more about GoTo’s serviceswww.caspianstudios.com