Inside the online 'cleanfluencer' cult pushing housewife propaganda

From ‘cleanfluencers’ to home gurus, the ideal of a spotless home has never been so aspirational. But why are women still being told that inner peace is only a bottle of disinfectant away? Today on The Bunker, Coco Khan is joined by Emma Casey, author of The Return of the Housewife, to find out why we are still selling the idea that cleaning is the new path to feminist empowerment. • We are sponsored by Indeed. Go to https://Indeed.com/bunker for £100 sponsored credit. Buy The Return of the Housewife: Why Women are Still Cleaning Up through our affiliate bookshop and you’ll help fund The Bunker by earning us a small commission for every sale. https://bookshop.org/’s fees help support independent bookshops too. www.patreon.com/bunkercast  Written and presented by Coco Khan. Producer: Liam Tait. Audio editor: Charlie Duffield. Managing editor: Jacob Jarvis. Music by Kenny Dickinson. Group Editor: Andrew Harrison. THE BUNKER is a Podmasters Production. Learn more about your ad choices. Visit podcastchoices.com/adchoices