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Inside the Pivot That Helped This Family Business Hit Nearly $1 Million in Revenue

EPISODE · Nov 20, 2025 · 41 MIN

Inside the Pivot That Helped This Family Business Hit Nearly $1 Million in Revenue

from Shopify Masters · host Stephanie Reed, Muammar Reed, Serena Smith, MiJa Books, Shopify

MiJa Books grew from a side project to a nearly $1M business by turning customer feedback into smart pivots, book fairs, and scalable systems.For more on MiJa Books and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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Inside the Pivot That Helped This Family Business Hit Nearly $1 Million in Revenue

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