Inside the Playbook: Austin Dunn on the Marketing System That Broke Victoria Monét

Victoria Monét didn’t just have a viral moment, she built one.In this episode of The Manager’s Playbook, Austin Dunn breaks down how Victoria’s journey from songwriter to star was powered by smart storytelling, community-driven marketing, and a deep understanding of what fans actually connect with.He shares how leveraging her work with Ariana Grande, using faceless pages, and focusing on low-cost but high-impact content helped build a movement around her music.From the viral Sol Blume performance to the now-iconic “Sum Cut” Challenge, this is a masterclass in how to grow a fanbase through authenticity, strategy, and consistency.Simply put, a conversation like this doesn't come cheap.Listen to the full episode here -Spotify:https://open.spotify.com/episode/30xK6cQ7CM379uuTuvK6T8?si=WHE9_oBBTtqYM8R0hZZ3JgWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook