Inside the Playbook: Didier Morais on How PR Helps Artists Grow Fans & Streams

PR doesn’t work when the artist is missing from the plan.In this clip from The Manager’s Playbook, Didier Morais breaks down how music PR actually functions when it’s done right: artist involvement, strong publicist–manager alignment, intentional media strategy, and storytelling that builds long-term career momentum.We get into how independent artists can start doing real PR before they can afford a publicist, how to pitch journalists and media outlets without sounding like a copy/paste email, and why relationship-building matters more than chasing placements in today’s music industry.We also touch on red carpet strategy and media positioning (it’s choreography, not chaos), plus how smart teams decide when to be selective so PR supports artist branding, audience growth, and streaming momentum, not just “being busy.”If you’re an independent artist, artist manager, aspiring publicist, or future music exec trying to understand media relations, rollout strategy, and modern music marketing, this clip is the playbook.Simply put, a conversation like this doesn't come cheap.Listen to the full episode here -Spotify:https://open.spotify.com/episode/00plMHeDM5JcAJkZv9UpLo?si=LbtAneI0QxOfiADies0SEwWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook