Inside the Playbook: Hitmaka on Why the Music Industry Is Really a People Business

In this clip of The Manager’s Playbook, Hitmaka breaks down why the music industry is really a people business.From working with labels and independent artists to building trust, collaboration, and long-term leverage, Hitmaka shares how real relationships create opportunities in music. He also reflects on developing an artist connected to Gillie, how that led to an Epic deal, why getting invited back into the room matters, and the role humility plays in building a sustainable career.A valuable listen for artists, producers, songwriters, managers, and music executives looking to better understand how relationships, collaboration, and reputation shape success in the music industry.Simply put, a conversation like this doesn't come cheap.If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pjListen to the full episode here -Spotify: https://open.spotify.com/episode/7tjdQ69aragoLlzVBOxsFT?si=0hO2glznQ2GUHa1IU6j0OgWatch the Episodes On Youtube: ⁠⁠https://www.youtube.com/@managersplaybook