Inside the Playbook: Khris Riddick-Tynes on Why “Folded” Worked

Why did Kehlani’s “Folded” work the way it did? In this clip, Khris Riddick-Tynes breaks down how the record came together, why it needed more emotional nuance than a standard breakup song, and how trusting the feeling of a record can lead to something bigger.He also gets into how to motivate artists without forcing them, why substance matters more than technique, how he knew “Folded” was special, and what it takes to keep a slow-burn record moving through smart rollout, remixes, challenges, and staying close to what the audience is responding to.If you care about Kehlani, songwriting, artist development, hit records, music production, and the long game behind songs that last, this one’s for you.Simply put, a conversation like this doesn't come cheap.Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/Listen to the full episode here -Spotify: https://open.spotify.com/episode/5wOQH0FOauCNaI3L8RANXx?si=TBK2clMnRkOmvZt0tvrCPgWatch the Episodes On Youtube: ⁠⁠⁠⁠https://www.youtube.com/@managersplaybook