Inside the Playbook: Lola Plaku on What Artists Should Know Before Signing a Record Deal

In this clip of The Manager’s Playbook, we take a closer look at the relationship between artists, managers, and record labels, focusing on what it really takes to work effectively within a major label system.Lola Plaku and Mauricio Ruiz unpack the realities behind the title "Head of Marketing," offering insider knowledge on how labels operate, where communication often breaks down, and how artists and managers can better align with internal teams.From submitting budget requests to managing release schedules, this episode offers actionable strategies for building strong, collaborative relationships that lead to more successful outcomes.If you're navigating the label world or preparing to, this is required listening.Simply put, a conversation like this doesn't come cheap. Listen to the full episode here -Spotify:https://open.spotify.com/episode/3G8OCBFZER7GC2NSXBnHPu?si=sS6Pek34TOuNbg1ybC3a0wWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook