Inside the Playbook: Matt Hansen on What Happens After Going Viral

Matt Hansen went viral overnight after posting a one-take Frank Ocean “Godspeed” cover in a parking garage.In this clip from The Manager’s Playbook, Matt joins Mauricio Ruiz to talk about what happened after the viral moment: going from 500 TikTok followers to 500,000 overnight, getting immediate major label interest, taking meetings alone while still at UCLA, and learning how to protect his leverage as an independent artist.Matt also breaks down finding the right managers, using data to guide his cover strategy and branding, building a “mini label” around himself, staying independent through distribution, and investing in touring even when the early numbers did not make sense on paper.This conversation is for independent artists, managers, music marketers, and anyone trying to understand how a viral moment can turn into a real music career.Simply put, a conversation like this doesn't come cheap.Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/Listen to the full episode here -Spotify: https://open.spotify.com/episode/54E4CbJCx5Mc7tKAlwIySp?si=Vg5LiESwTBWKYKRsO6usiAWatch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook