Inside the Playbook: Muyiwa Awoniyi on How to Build Beyond the Music

Tems’ manager Muyiwa Awoniyi joins The Manager’s Playbook to break down how Tems’ team built a business beyond the music.In this clip, Muyiwa explains why The Leading Vibe treats expenses as investments, how they built an ecosystem around Tems, and why ownership, valuation, team culture, fan engagement, and business literacy matter for long-term success.He also talks about Tems as both artist and executive, building a female-led team culture, why fans buy into movements, developing new artist Rue, and why discipline matters more than motivation.A must-listen for artists, managers, music executives, and independent artists serious about building something that lasts.Simply put, a conversation like this doesn't come cheap.Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/Listen to the full episode here -Spotify: https://open.spotify.com/episode/1duk4mJxoVF7D9G5Whhjqk?si=mI5dFiQAT7uwrOUXtFLlHAWatch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybookIn this episode:00:00 Investing in Tems00:34 Building the Artist Company01:43 Tems as Artist and Executive02:50 Team Operations and Business Structure04:06 Female-Led Team Culture04:57 Why Fans Buy Into Movements06:12 Fan Engagement in Today’s Music Industry07:44 What Makes New Talent Stand Out08:12 Introducing New Artist Rue09:10 Tems Origin Story10:52 Pressure, Responsibility, and Leadership15:32 Discipline Over Motivation16:17 Why Muyiwa Manages Artists