Inside the Playbook: Nick Groff on The Real Math Behind Live Music Ticketing

In this clip from The Manager’s Playbook, Nick Groff breaks down how BUNT. turned a viral moment into a real hard-ticket fanbase.Nick and Ruiz get into the business behind live growth: merch strategy, per-head sales, market-by-market pricing, fan accessibility, Coachella storytelling, and why viral attention does not mean much if it does not turn into real fans.They also discuss how BUNT. approached merch like a brand, priced Mexico City with the local fan in mind, treated Argentina differently as a market, and used intentional live moments to create momentum beyond the algorithm.A sharp listen for artists, managers, music marketers, and aspiring music executives trying to understand touring, fanbase building, and modern artist development.Simply put, a conversation like this doesn't come cheap.Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠https://themanagersplaybook.com/home⁠⁠Listen to the full episode here -Spotify: ⁠⁠⁠https://open.spotify.com/episode/2WkHm0XSp9TX4hbyUCRGxC?si=yepnZQe2QAq1dSPZ0-H66w⁠⁠⁠Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook