Inside the Playbook: Tommy Brown on Why K-Pop Has Better Artist Development

In this clip from The Manager’s Playbook, Tommy Brown breaks down why K-pop continues to win at artist development, and why its system still looks a lot closer to Motown than what much of the American music industry is doing today.We get into Tommy’s work in Korea, the session that led to BLACKPINK’s “Ice Cream” featuring Selena Gomez, the group’s studio discipline, and what that level of perfectionism taught him about greatness, standards, and building global artists.Tommy also talks about fan culture, physical album sales, team structure, and why moving fast, experimenting, and “rushing to get to no” can be a real advantage in the music business.This one is for artists, managers, producers, songwriters, and music execs trying to understand K-pop, BLACKPINK, artist development, global music strategy, and how real systems create real stars.Simply put, a conversation like this doesn't come cheap.If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pjListen to the full episode here -Spotify: https://open.spotify.com/episode/71unpLmCSi3VjbieeOMiUy?si=KmFi8zCgTqmYpznq5UdhqQWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook