Inside the Playbook: Tuma Basa on The Culture Clash Around Generative AI

Timbaland made headlines by signing the first AI artist but the real story goes deeper.In this clip, Tuma Basa and I dive into the tension between tech and tradition in music. From generative AI tools to the industry’s emotional resistance, we explore how this moment mirrors past disruptions; Auto-Tune, sampling, even the rise of the DJ.We ask the uncomfortable questions: Is AI a tool or a threat? Is resistance just fear in disguise? And what does it really mean to keep art human in a tech-driven era?This one’s for anyone navigating where creativity meets innovation.A conversation like this doesn't come cheap. Listen to the full episode here -Spotify:https://open.spotify.com/episode/3CldAKsiPTxk5uEXGqWzpr?si=M3R2bqM6TyWKVVcgmoDqnwWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook