Inside the Recommerce Model That is Changing Kids Fashion with the CEO of Polarn O. Pyret

Send us a text In this episode of Marketing in the Madness, we’re talking secondhand, sustainability, and smart retail innovation with a brand that’s been doing recommerce since before it was even called that. Live from Shoptalk Barcelona, Katie Street chats with Sara Sjöberg, CEO of Swedish kidswear brand Polarn O. Pyret (POP), about how they’re turning high-quality clothing into circular fashion heroes - with some serious results.  From tech-powered resale logistics to loyal parent communities, this one hits all the right notes for marketers, founders and fashion retailers who actually care! What you’ll learn (aka why you’ll love this episode): Recommerce isn’t a trend. It’s a mindset POP has been making kidswear that lasts for nearly 50 years. Their goal? Every item worn by three kids or more. Sara shares how they built recommerce into the brand’s DNA, long before resale was mainstream. From wardrobe to warehouse and back again We get into the nuts and bolts of how it works from name labels and stitched-in longevity to resale systems that refurbish, repackage, and resell each garment with care. Quality sells itself (again and again) When parents know they can get money back on quality clothing after three kids have worn it, they’re investing in more than just an outfit—they’re buying into circular value. And yes, that becomes a powerful marketing message, too. Marketing a mission, not just a product Sara talks about POP’s challenge of growing brand awareness outside Sweden, how storytelling and sustainability go hand-in-hand, and why UK shoppers need to hear about this kind of kidswear (hint: we agree!). If you're a parent, a marketer, or anyone building a brand that actually wants to last, listen to this one. And trust us, you’ll want to tell your mates about it too. Connect with Sara: https://www.linkedin.com/in/sara-sj%C3%B6berg-5863101/ Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/