Inside the Role of a Golf Super-Agent with Vicky Cuming

From PA to a golf super-agent.In this episode of #TheBusinessBehindSport, Vicky Cuming, Head of Golf Clients (EMEA) at WME Sports, reveals how she became one of the sport’s first female 'super-agents' — carving out her place in a male-dominated industry.With 30+ years at the centre of golf, Vicky lifts the lid on shaping high-stakes careers covering the role of agent vs manager, million-dollar partnerships, and the relentless pressure behind peak performance. Set against a sport in flux, she also shares her view on the disruption caused by LIV Golf and what’s shaping the sport's next chapter.This is the business beyond the fairway. Listen now!