Inside the SLO Hip Hop Scene: How Gehrig Kniffen Is Changing the Sound of SLO CAL

March 18, 2026 Sponsored by PortabidetHip-hop on the Central Coast does not always have a clear lane and that is exactly where Gehrig Kniffen is finding his voice.In this episode of Up+Adam, Adam sits down with Gehrig to talk about building a hip-hop presence in a region known more for acoustic sets and winery gigs than late-night bars and rap shows. From his early days freestyling with friends to developing a sound with his crew The Green Room, Gehrig shares what it really takes to carve out space, find your audience, and stay authentic while doing it.They get into the creative process behind his ‘Bubble Gum Alley’ project, how working with producer Tommy de Silva shapes his sound, and why having someone in the room who will say “I don’t believe you” might be the most important part of making great music.There is a real sense of perspective here too. Gehrig talks about being self-aware in the genre, staying true to who he is, and making music that reflects both the competitive edge of hip-hop and the reality of being a guy from Cambria chasing something bigger.If you have ever wondered what it takes to build something creative from the ground up in your own backyard, this one hits.• Live Showhttps://www.ticketweb.com/event/legion-of-groove-the-slo-brew-rock-tickets/14156214• Music + Infohttps://greenroomboys.com/gehrig-kniffen• Spotifyhttps://open.spotify.com/artist/1HnUvdbEyzKUi5I2ql64p9• Instagramhttps://www.instagram.com/gehrigkniffen/*********PORTABIDET: UP+ADAM IS AN OFFICIAL SPOKESPERSON FOR PORTABIDET - USE THIS LINK FOR UP+ADAM LISTENERS TO LEARN MORE AND GET YOURS!*Timbre Event with Cal Poly EIM Students Info HEREListen to Up+Adam with Adam Montiel:Official Website: adammontiel.comApple Podcasts: Up+Adam on Apple PodcastsSpotify: Up+Adam on SpotifyiHeartRadio: Up+Adam on iHeartRadioYouTube Music: Up+Adam on YouTube Music********CHECK OUT OUR WOODS HUMANE PET OF THE WEEK!********ADAM’S TEDX VIDEO IS HERE!********FOLLOW ADAM ON INSTAGRAM*********Sincere Thanks to the current supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them!Life ElementsCity of SLOWoodsHumaneSocietyTin City DistilleryOriginal Music by Dan Curcio and Moonshiner CollectiveMoonshiner on Spotify HEREPlease Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com©2026 Up+Adam with Adam Montiel / LoBro Studios, All Rights Reserved.