Inside the Super Bowl activation boom

What this episode covers

This week on the Modern Retail Podcast, special projects editor Melissa Daniels is joined by senior reporter Julia Waldow to dive deep into the world of brand activations happening around Super Bowl LX. Many brands don't have the $8 million to drop on a Super Bowl ad. In turn, they're tapping pop-ups, concerts and other IRL experiences to drive awareness before millions of eyeballs in the Bay Area, where the Super Bowl will be held at Levi's Stadium.

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Frequently Asked Questions

How long is this episode of The Modern Retail Podcast?

This episode is 31 minutes long.

When was this The Modern Retail Podcast episode published?

This episode was published on February 7, 2026.

What is this episode about?

This week on the Modern Retail Podcast, special projects editor Melissa Daniels is joined by senior reporter Julia Waldow to dive deep into the world of brand activations happening around Super Bowl LX. Many brands don't have the $8 million to drop...

Can I download this The Modern Retail Podcast episode?

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