Inside the Super Bowl activation boom

from The Modern Retail Podcast · host Digiday

This week on the Modern Retail Podcast, special projects editor Melissa Daniels is joined by senior reporter Julia Waldow to dive deep into the world of brand activations happening around Super Bowl LX. Many brands don't have the $8 million to drop on a Super Bowl ad. In turn, they're tapping pop-ups, concerts and other IRL experiences to drive awareness before millions of eyeballs in the Bay Area, where the Super Bowl will be held at Levi's Stadium.

Episode metadata supplied by the publisher feed · Published Feb 7, 2026

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Inside the Super Bowl activation boom

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