Inside the Surging Business of Women's Sports

Episode 486 of the Sports Media Podcast features Jane McManus, the author of “The Fast Track: Inside the Surging Business of Women's Sports.” In this podcast, McManus discusses her new book on how the economics and surges in viewership contradict the myths about disinterest in women’s sports; why she wrote her book; how she sees the new-age athlete such as Caitlin Clark, Angel Reese, and Trinity Rodman as far as economic power; why the WNBA has not yet made money; the speed at which we will see women’s sports specific-content and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more.