Inside the Tennis “WAG-scape” with Hard Court’s Jessica & Emily Snyder

In this bonus episode of Ground Pass, Anastasia is joined by Jessica from Hard Court and Emily Snyder — partner of Shanghai Masters champion Valentin Vacherot — for a deep dive into the evolving “WAG-scape.” They discuss how tennis girlfriends and wives are reshaping fan culture, influencer partnerships, and visibility in the sport. Emily shares her whirlwind love story, how she balances her own career in sports business, and what life looks like as her boyfriend rockets into the ATP Top 40.Chapters:00:00 Intro to the WAG-scape09:29 Who is a WAG?10:37 How did Emily & Valantin meet?17:09 Emily's Intro to the tennis world23:50 Emily's Career Development37:45 How Emily supports Val in his career44:12 What's next for Emily47:16 OutroLinks:WAG-scape article on Hardcourt Substack - https://open.substack.com/pub/hardcourt/p/a-definitive-guide-to-the-tennis?r=47h9qh&utm_medium=iosEmily on TikTok - https://www.tiktok.com/@emilysnyderr?_t=ZP-90zYVXelZrL&_r=1Emily on Instagram - https://www.instagram.com/emilysnyyder?igsh=NGIyOGhxZm5ybnl2We have Merch!!! Ground Pass Shop - https://www.groundpasspodcast.com/ground-pass-shop 💬 Don’t forget to give us a rating and drop us a comment ⭐️Subscribe to Our Substack at - https://groundpass.substack.com Visit Our Website at - www.groundpasspodcast.com Email us at - [email protected] Follow us for daily updates on Social:Threads: https://www.threads.net/@ground_pass Blue Sky: https://bsky.app/profile/groundpass.bsky.social Instagram: https://www.instagram.com/ground_pass Youtube: https://www.youtube.com/@GroundPass TikTok: https://www.tiktok.com/@groundpasspodcast X: https://x.com/groundpasspod Disclaimer: This video does not contain a paid for advertisement. PR samples are denoted by the term ‘ad - gifted’. Links containing ad affiliate links are denoted by a '*'. This means that if you click on an affiliate link, go through to the retailer and purchase an item, we will receive a small percentage of your purchase. Check out our website for a full disclaimer: https://www.groundpasspodcast.com/about  Hosted on Acast. See acast.com/privacy for more information.