Inside the Township Economy: Trust, Price, and the Power of the Spaza Shop

In the first episode of the Township Marketing Podcast, we sit down with Brian Makwaiba (Vuleka) and Garth Fraser (Tiger Brands) to explore how brands engage township markets beyond the buzzwords.Far from being static or location-bound, the township economy is a living, evolving space driven by its people, culture, and entrepreneurial energy. Key takeaways :Township markets are not defined by geography, but by cultural and economic behaviour.Digitisation and traceability are unlocking trust in township supply chains.Store owners are becoming more professional, demanding partnerships over promotions.Social media influence is immediate and powerful — one viral moment can shift demand.Brands that don’t adapt to township dynamics risk being left behind.Listen and subscribe to The Township Marketing Podcast (TMP) on:SpotifyApple PodcastsYouTube _____________________Follow us for more insights:LinkedInFacebookInstagram________________________The Township Marketing Podcast is brought to you by Africa's largest B Corp-certified marketing agency, Rogerwilco.________________________#spaza | #township | #TownshipEconomy | #Marketing | #customerexperience The Township Marketing Podcast is brought to you by Africa's largest B Corp-certified marketing agency, Rogerwilco.