Inside the World of Credit Modeling and Marketing with Elevate's David Peterson

In this episode of the FinWise EYE ON: Podcast, host Simon Darchis and guest David Peterson, Chief Credit Officer at Elevate, delve into the transformation of credit and marketing models in financial services. They discuss the role of AI, data science, and statistical models in improving credit underwriting and customer engagement, particularly in the subprime space.   The conversation explores the ethics of marketing models, the evolution of credit modeling, and the potential impact of AI and machine learning in fraud detection and customer targeting. They also tackle challenges like the recent move by Chase to charge for data access, highlighting its potential implications for fintechs and consumers.   Meet David Peterson: Elevate's Chief Credit Officer Elevate's Mission and Services Understanding Non-Prime Consumers Building Effective Credit Models Alternative Data in Credit Modeling Evolution of Elevate's Credit Models Challenges in Credit Modeling During Economic Shifts Fraud Detection and AI Innovations Supervised vs. Unsupervised AI in Lending The Role of AI in Fraud Detection Marketing Models and Customer Targeting Ethical Considerations in Subprime Lending The Future of AI and Data in Finance Conclusion and Final Thoughts David Peterson Elevate