Inside the World of FMCG | Part 1 | Konstantinos Delialis

Why can only a few companies balance the need for a global brand with local relevance?In this episode, our esteemed guest is Kostantinos Delilalis, a seasoned general manager with extensive experience with international companies such as Coca-Cola, Danone, and Kraft Heinz. We discuss the differences between global and local brands, emphasising the importance of balancing global scale and local relevance. He shares insights from his career, including the need for continuous improvement, strategic alignment, and the impact of consumer trends like cost-of-living crises and post-COVID behavioural changes. The conversation covers key lessons from navigating complex markets and the evolving consumer needs across various geographies.00:00 Introduction01:06 Meet Konstantinos: A Journey in FMCG04:47 Global vs Local Brands: Key Lessons18:59 Consumer Evolution and Market Trends23:55 The Impact of GLP-1 and Future Innovations28:28 Conclusion This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.com/subscribe