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EPISODE · Jan 23, 2026 · 30 MIN

Inside the World’s Most Effective Ad Campaigns

from The Cambridge Marketing Podcast · host LightBlueMedia

This episode explores the adverts that really work!  We're joined by Lynne Deason of Kantar and look at everything from John Lewis Christmas classics and Coca-Cola’s personalised bottles to Amazon’s festive storytelling and Ariel’s “Share the Load” campaign. Lynne reveals what these campaigns get right, how emotion and music shape impact, and why positive representation helps brands connect with audiences worldwide.  

Episode metadata supplied by the publisher feed · Published Jan 23, 2026

What this episode covers

This episode explores the adverts that really work!  We're joined by Lynne Deason of Kantar and look at everything from John Lewis Christmas classics and Coca-Cola’s personalised bottles to Amazon’s festive storytelling and Ariel’s “Share the Load” campaign. Lynne reveals what these campaigns get right, how emotion and music shape impact, and why positive representation helps brands connect with audiences worldwide.

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Inside the World’s Most Effective Ad Campaigns

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Frequently Asked Questions

How long is this episode of The Cambridge Marketing Podcast?

This episode is 30 minutes long.

When was this The Cambridge Marketing Podcast episode published?

This episode was published on January 23, 2026.

What is this episode about?

This episode explores the adverts that really work!  We're joined by Lynne Deason of Kantar and look at everything from John Lewis Christmas classics and Coca-Cola’s personalised bottles to Amazon’s festive storytelling and Ariel’s “Share the Load”...

Can I download this The Cambridge Marketing Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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