Inside Title Nine’s Community Strategy and Women-Led Growth Model

In this episode of the Après Business Podcast, host Rebecca Babicz sits down with Lisa Gilliland, Manager of Community at Title Nine, to break down how Title Nine has built a mission-driven outdoor brand centered around women, community, and long-term impact.Lisa Gilliland shares how Title Nine, the women-led outdoor apparel brand founded by Missy Park, has grown into a powerful hybrid of retailer and product company while staying deeply rooted in its mission to get more women outside. Rebecca Babicz and Lisa Gilliland explore how Title Nine approaches community building, influencer marketing, and partnerships in a way that prioritizes authenticity over scale.About Title NineTitle Nine is a women-led outdoor apparel brand founded in 1989 by Missy Park. Built on the belief that women belong in sports and the outdoors, Title Nine creates high-performance gear while also partnering with and promoting other women-owned brands.Connect with Rebecca BabiczHost of the Après Business Podcast, Rebecca Babicz interviews founders, operators, and brand builders shaping the future of outdoor, retail, and consumer brands.