Inside UEFA Euro 2028 | Delivering an Unforgettable Tournament

In this episode in association with the Sports Law Bar Association, Susan Ahern SC speaks with Chris Bryant MBE, Managing Director of UK & Ireland 2028 Ltd, and Úna McNamara, Director of Legal & Company Secretary, for an insider’s look at the road to hosting UEFA EURO 2028. They unpack how a five‑nation partnership secured the winning bid, the creation of a standalone organising committee, and the legal and operational machinery required to deliver 51 matches across nine stadiums. From Dublin’s role as a major host city to the vast volunteer programme and the €4 billion projected economic impact, the conversation explores the opportunities, challenges, and ambitions behind staging Europe’s biggest football event.