Inside Unedo, the Spanish App Built Around Culture with Founder Sonia Salvador

Your parents spoke it at home. Your abuela still calls to speak it with you. And somewhere between Duolingo streaks and half-remembered conjugation tables, the language still feels just out of reach. That gap between hearing Spanish your whole life and actually feeling fluent in it is one of the most common, least talked-about experiences in our comunidad.   Sonia Salvador spent 20 years in marketing and product design, including as US Communications Director for Ray-Ban. Native French and Spanish, with roots in the Basque Country, she's lived across Spain, France, Italy, and the US. She's the co-founder and editor-in-chief of Unedo, a daily Spanish-language magazine recently named Apple's App of the Day and one of Apple's Best New Apps of 2026.   In this conversation, Sonia breaks down why Unedo skips the grammar drills entirely and builds around culture instead, and what that means for anyone trying to reconnect with a language that was always theirs.   Chapters   00:00 — Why this Spanish app is built entirely around culture 01:52 — Sonia Salvador: "Who are you, and what do you do?" 04:07 — How do you reconnect with a language your parents never taught you? 06:39 — Is Spanish one language, or hundreds? 09:17 — What it's really like building a tech company as a woman 16:15 — Why Sonia stopped studying the competition 24:39 — Do you consider yourself a leader?   Connect with Unedo:   Instagram: instagram.com/unedo_in_spanish Threads: threads.com/@unedo_in_spanish LinkedIn: linkedin.com/company/unedo-app Facebook: facebook.com/profile.php?id=61575621142169   Share Your Story   Your story matters. Have you reclaimed your voice from a difficult experience? Share it with us. DM us on Instagram: @LatinaLeadershipPodcast or email us at [email protected].   Found this powerful? Please like, subscribe, and hit the notification bell to join our community of support and storytelling.   Prefer audio? Find the full podcast on Spotify, Apple Podcasts, or wherever you listen.   Apple Podcasts: https://podcasts.apple.com/us/podcast/latina-leadership-podcast/id1539009007 Spotify: https://open.spotify.com/show/1OD36YHq4caQaCY5iYfMO4 Amazon Music: https://music.amazon.com/podcasts/8755c9e9-bba6-4e6a-9283-9fab5696a017/latina-leadership-podcast   Connect With the Community: Don't miss a beat of the Latina Leadership Podcast!   Website: latinaleadershippodcast.com Instagram: instagram.com/latinaleadershippodcast Facebook: facebook.com/LatinaLeadershipPodcast LinkedIn: linkedin.com/company/latina-leadership-podcast