Inside Unrivaled Season 2: The New League Changing Basketball| TNT Sports Jeff Johnson Interview

*Recorded March 19th, 2026* Women’s basketball is experiencing a massive surge in popularity—and new leagues like Unrivaled are helping push the game to new heights. In this episode of Hoopsology, we’re joined by Jeff Johnson, on-air talent and producer for TNT Sports, to break down the current state and future of women’s basketball. Jeff shares his firsthand experience attending an Unrivaled event at Barclays Center, explaining how the league’s transition from a studio setting to a packed arena elevated the energy, presentation, and overall fan experience. We dive into: What makes Unrivaled unique compared to the WNBA The importance of presentation, storytelling, and fan engagement How the 3-on-3 format connects with everyday basketball fans The challenges of building rivalries without city-based teams The business side of women’s basketball, including costs and expansion The rise of multiple leagues like Athletes Unlimited and Project B Whether more leagues help or hurt the growth of women’s hoops The impact of player branding, endorsements, and media exposure We also explore key issues like injuries in women’s basketball, the importance of cross-training for young athletes, and how overuse may be affecting player health. Plus, Jeff gives insight into the upcoming WNBA season, including free agency, CBA negotiations, and what fans should be watching as the league continues to evolve. This is a must-watch episode for fans of basketball, sports business, and the rapidly growing world of women’s sports. 🏀 Subscribe to Hoopsology for more interviews, NBA/WNBA analysis, and basketball culture conversations. Podcast Person? Subscribe here: https://open.spotify.com/show/2sIa6O4u4TnIBSygXu9qDm?si=acff6d3796a14c9a Or search “Hoopsology” anywhere else you listen to podcasts! Join the conversation!  Twitter: https://twitter.com/hoopsologypod  Facebook: https://www.facebook.com/Hoopsologypod/  IG:  https://www.instagram.com/hoopsologypod/  Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices