Inside Welcome to The Jungle : Monter l'équipe PMM et construction d'OKR chez Amazon | Sandrine Fostinelli

Sandrine, Head of Product Marketing chez Welcome to the Jungle vient nous parler de carrière, création et organisation de la fonction PMM mais aussi du framework utilisé pour définir les OKR lorsqu'elle était chez Amazon.. Découvrez les coulisses du fonctionnement de la fonction PMM chez Welcome to the jungle: de sa création quand elle est arrivée il y a + de 2 ans, à aujourd'hui. 👉 La transition de Sandrine vers le product marketing 👉 Ses partis pris pour structurer les rôles au sein de son équipe et trouver sa place dans l’organisation. 👉 Sa vision du Product Marketing et ses conseils pour l’insuffler à son équipe mais aussi aux stakeholders. 👉 Pourquoi le PMM reporte directement au CEO après avoir reporté au Marketing 👉 La frontière et les passerelles entre PMM B2C et B2B 👉 Ses conseils pour définir et suivre des OKRJ’espère que cet épisode vous donnera matière à réflexion pour structurer votre équipe PMM et assurer la bonne compréhension de la fonction pour permettre aux PMM de maximiser leur impact !****Merci à Trupeer de rendre cet épisode possible. L'outil qui vous permet d'avoir en 10 min une vidéo démo Produit claire, pro et prête à être partagée, avec son document associé.Bref, des contenus que vos équipes Sales, Marketing ou Customer Success 𝐯𝐨𝐧𝐭 𝐯𝐫𝐚𝐢𝐦𝐞𝐧𝐭 𝐮𝐭𝐢𝐥𝐢𝐬𝐞𝐫. Pour le tester : https://trupeer.ai?fpr=carlota35👉 Utilisez le code CARLOTAFREE pour avoir 1 mois d’essai gratuit sur l’offre Basic.👉 Avec le code CARLOTA10, vous avez une remise de 10% sur les plans annuels.RESSOURCES 🛠️Retrouve Sandrine sur Linkedin Retrouve un résumé écrit des épisodes avec ma NewsletterCONTACTEZ-MOI 👋Écris-moi sur LinkedinAbonne-toi au compte Product Marketing StoriesSOUTENEZ LE PODCAST GRATUITEMENT 🙏Abonne-toi 🔔Laisse un avis et 5⭐ sur Spotify et Apple podcast (ici).Mentionne le podcast sur Linkedin et partage-le !Ici on parle : Product Marketing • branding • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • copywriting • storytelling • inbound marketing • conseils marketing • email marketing • saas tech • B2B • B2C • use-cases • positioning • best practice • product management • pricing • founding PMM • competitive intelligence • concurrence • insights • marketing mix • stratégie marketing • Tendances • Marketing Produit • design • digital transformation • influence • fintech • Intelligence Artificielle • Strategy • Marketing produit • Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product Squad • SaaS Club • We're not Marketers • OKRHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode is 41 minutes long.

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This episode was published on May 22, 2025.

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