Inside West Texas: Ranching, Yellowstone, Landman & The Cattle Industry Today

Why does West Texas continue to thrive and what role does ranching really play in it?In this Ag Spotlight, a new feature from Heartland College Sports, Pete Mundo sits down with Texas & Southwestern Cattle Raisers Association's Peyton Schumann to break down the biggest challenges facing ranchers today, the importance of the cattle industry, and why agriculture remains a driving force across Big 12 country.We also dive into the cultural side of the industry — including how shows like Yellowstone (and others like Landman) have influenced interest in ranching, land ownership, and life in West Texas, and what that means for the real world.Plus, we discuss the growing impact of programs like Texas Tech’s veterinary school and what it means for the future of ranching.The Heartland College Sports Ag Spotlight highlights the people and industries powering the heartland — from agriculture to the connection between rural communities and sports.Subscribe for more content at the intersection of the Big 12, the heartland, and the industries that make it go.📩 Join the FREE Heartland College Sports newsletter: https://app.e2ma.net/app2/audience/signup/2013905/1964875/💬 Join the FREE HCS Forums: https://www.heartlandcollegesports.com/members-forum/Heartland merch here: https://hcs.myswaggymerch.com/#!/Privacy & Opt-Out: https://redcircle.com/privacy