Inside White Castle’s Quest for Loyalty

White Castle VP Jamie Richardson and Marigold Head of Loyalty CoE Roger Williams join QSR editorial director Danny Klein for a wide-ranging chat about how one of the country’s most-iconic restaurant chains is connecting and speaking to customers in ways it never has before. The brand’s Craver Nation Rewards program adopts a “Quests” approach to redemption and has ignited engagement across the system. We’ll also explore the overall state of loyalty, the pitfalls some brands run into, and what you need to know to launch a winning program that takes your restaurant business to the next level. This episode was sponsored by our partners at Marigold.