Inside WTA Ventures: Rebranding Women’s Tennis & Securing Mercedes Benz

In this episode of The Game Plan, Dylan Pugh is joined by Sarah Swanson, Chief Brand Officer at WTA Ventures - the commercial engine driving a new era for women’s tennis.They explore why WTA Ventures was created, how the structure works day-to-day between the WTA, tournaments and players, and what Sarah’s role looks like across a global season.The conversation dives into the WTA’s major rebrand, the introduction of the new “swing” marketing strategy, and the significance of the long-term Mercedes-Benz partnership.Follow us on @sportindustry