Inside Your Customer's Imagination by Chip R. Bell

https://thebookvoice.com/podcasts/2/audible/98594 to listen full audiobooks. Title: Inside Your Customer's Imagination Author: Chip R. Bell Narrator: Sean Pratt Format: mp3 Length: 5 hrs and 42 mins Release date: 08-10-20 Ratings: 5 out of 5 stars, 2 ratings Genres: Customer Service Publisher's Summary: Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today’s innovation-hungry economy. The challenge is customers often don’t know precisely what they want. As Henry Ford is reputed to have said, “If I had asked people what they wanted, they would have said faster horses."