Insider Feature: Gucci Cruise 2027 Brutal Review

Demna just spent a reported ten million dollars turning Times Square into one enormous Gucci hallucination, fifty screens running fake adverts for Gucci chocolate, Gucci pets, even a Gucci hotel that doesn’t exist. The spectacle was clever and the ads were genuinely fun. The problem, for me, was everything that came down the runway underneath all of it.In this episode I get into Demna’s GucciCore and why I think it missed. I talk about a collection that felt like a bit of Tom Ford, a bit of the Frida Giannini years and a bit of his own Balenciaga, all stitched together without doing full justice to any of them, and why being compared to Tom Ford is not the compliment people think it is. I get into the business reality too, the declining sales, the pressure on the house, and why eyeballs are the bare minimum when you have this kind of budget. I also ask the bigger questions. Can Demna actually save Gucci, what do the next collections need to say, and why does fashion keep recycling the same handful of names while so many brilliant designers, especially women, never get a shot at the top.This is my take and only my take, so if you watched the same show and loved it, I want to hear from you as much as I want to hear from those who agree with me and didn’t like it. Fashion is a conversation, there is no universal right or wrong, and the disagreement is the whole point.You can find me on Instagram @nakullaxYou can email the show at [email protected]