INSIDER: UConn Joining Big 12 Conference as FULL TIME MEMBER Is Now MASSIVE Goal for Brett Yormark

The potential addition of UConn to the Big 12 is a rare "triple-win" scenario that would solidify the conference as the undisputed capital of college basketball while solving a decade-long identity crisis for the Huskies. For Brett Yormark and the Big 12, UConn is the crown jewel of his "basketball-first" expansion philosophy. Adding a program that has dominated the modern era of the sport—winning multiple national titles under both Dan Hurley and Geno Auriemma—instantly raises the league's media rights floor. By pairing UConn with blue bloods like Kansas, Arizona, and Houston, Yormark creates a basketball product that is essentially "recession-proof" from the shifting tides of football-driven realignment. It allows the Big 12 to potentially decouple its basketball rights in the next TV deal, commanding a premium price from streamers and networks alike. For UConn, the move is a financial and competitive lifeline. While the Huskies have thrived in the Big East, the revenue gap between the "Power Four" and everyone else is widening into a canyon. Joining the Big 12 provides the long-term stability of a massive media payout, ensuring that Hurley can maintain top-tier NIL resources and facilities to compete with the likes of Kentucky or Kansas. Finally, for college sports fans, this move creates a nightly "Super League" atmosphere. A Tuesday night showdown between UConn and Kansas at Phog Allen or a matchup with Baylor at the Foster Pavilion would be the highest level of basketball played outside of the NBA. It is a strategic masterstroke that turns the Big 12 into a national fortress of hoops. Everydayer Club  If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub     Support Us By Supporting Our Sponsors! Mazda Like our players, we’re driven by the details. Highlights make the reel. But the work behind them makes it count.
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