Insight: Big data, manipulation and your vote

What this episode covers

Social media and big data companies are harvesting and vast amounts of information from users' online profiles to increase the effectiveness of political advertising. Adam Bennett explores how this played out in recent US and British elections and how far New Zealand political parties will use the same techniques in this year's election campaign.

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Frequently Asked Questions

How long is this episode of Insight?

This episode is 28 minutes long.

When was this Insight episode published?

This episode was published on July 29, 2017.

What is this episode about?

Social media and big data companies are harvesting and vast amounts of information from users' online profiles to increase the effectiveness of political advertising. Adam Bennett explores how this played out in recent US and British elections and...

Can I download this Insight episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.