Insight: Big data, manipulation and your vote

Social media and big data companies are harvesting and vast amounts of information from users' online profiles to increase the effectiveness of political advertising. Adam Bennett explores how this played out in recent US and British elections and how far New Zealand political parties will use the same techniques in this year's election campaign.

An episode of the Insight podcast, hosted by RNZ, titled "Insight: Big data, manipulation and your vote" was published on July 29, 2017 and runs 28 minutes.

July 29, 2017 ·28m · Insight

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Summary

Social media and big data companies are harvesting and vast amounts of information from users' online profiles to increase the effectiveness of political advertising. Adam Bennett explores how this played out in recent US and British elections and how far New Zealand political parties will use the same techniques in this year's election campaign.

Episode Description

Social media and big data companies are harvesting and vast amounts of information from users' online profiles to increase the effectiveness of political advertising. Adam Bennett explores how this played out in recent US and British elections and how far New Zealand political parties will use the same techniques in this year's election campaign.

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