INSIGHT - External messaging starts with internal communication
from The Backstory Hosted by Jarrard Inc.
Worrying about what people outside your hospital or health system think about you is important. Just as important? Ensuring your staff, clinicians and hospital leadership are on the same page. Done right, strong internal communications and message training will build a group of powerful advocates for your healthcare organization. Done wrong, they'll either be passive bystanders or - worse - devastating detractors. Make sure you have a clear and ongoing focus on internal communications and message training
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