Insightful Data - Segmint (#45)

“Insights are a means to delivering outcomes.” - Mark LeherThank you for tuning in to episode 45 of The CUInsight Network, with your host, Lauren Culp, Publisher & CEO of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guest on today’s show is Mark Leher, Director of Product Management at Segmint, an Alkami Company. Segmint empowers credit unions to easily understand and utilize data to improve their marketing and strategic decision making. As a team, they help credit unions provide a more meaningful member experience through the insights gained from data. As the industry changes and new trends develop, Segmint equips credit unions with the tools needed to adapt in the future.During our conversation, Mark discusses how Segmint can help credit unions clarify data so they can better serve members and make informed investments. He mentions how tech investments are evolving from transactional interactions to digital conversations. Mark talks about the value that analytics deliver outside of vanity metrics. He shares use case examples to describe the insights, technology, and data that are bringing valuable outcomes to credit unions. Looking forward, Mark discusses upcoming trends and ways that Segmint, an Alkami Company, plans to continue supporting credit unions in the future.As we wrap up the episode, Mark shares his wide range of interests, including 90s music, running, and how data analytics translates to sports. Enjoy my conversation with Mark Leher!Find the full show notes on cuinsight.com.Connect with Mark:Mark Leher, Director of Product Management at Segmint an Alkami [email protected]://segmint.comMark: LinkedIn Segmint: LinkedIn | Twitter | Facebook