Insightly: Predictive Analytics and Initiating Customer Interaction

from B2B Nation · host B2B Nation

Loretta Jones is the ‎VP of Marketing at Insightly. In this episode, we discuss what predictive analytics means, how predictive data has different applications for different job roles, what types of data can initiate sales/marketing action , and how predictive analytics may evolve in coming years.

Episode metadata supplied by the publisher feed · Published Aug 8, 2016

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Insightly: Predictive Analytics and Initiating Customer Interaction

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