[InSights] Cost per Application is up 38%

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     HEARD ON THIS EPISODE:  Opener Matt asks Brad his favorite President, and Brad is speechless 03:21 Discussion on the importance and potential benefits of employee and client referral programs. 04:54 Mention of candidate referrals and the three sources of placements. 05:29 Reflection on the current state of referrals and reviews in the industry. 07:32 Highlighting the potential for referrals to be a differentiator and improve the quality of candidates. 08:47 Introduction to the discussion on the data regarding Indeed and its impact on job postings. 09:21 Analysis of the increase in conversion rates and costs for job postings on Indeed. 09:47 Costs are going up in job boards and recruitment. 10:23 Job orders are down in the industry, leading to overpaying for clicks. 12:41 If job orders are going down, consider reducing the budget. 16:08 Calls to action are essential in marketing. 19:16 Make it easy for applicants to take action. 20:10 Simplify content to increase conversions. 21:40 Are you funneling people the right way?   Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.