Insights E25 - Horological Hedonism & The Aesthetic Revolution

Horology Inc. provides us with a vast array of dial colors able to splash dopamine onto our opiate receptors. We often dismiss new colors as a superficial trend lacking horological innovation, but Allen argues that - because splashy dials spontaneously inspire joy, beauty, and emotions that, science has shown, replicate our experience of Love - great dials may be closer to the center of The Aesthetic Revolution than we ever imagined.