Insights from Google's Search Off the Record HREFLang Podcast

In this episode of the International Web Effectiveness Podcast, Bill Scully and Bill Hunt review the latest insights from Google's Search Off the Record podcast, focusing on the complexities of HREFLang implementation. They discuss key takeaways, including the challenges of correctly targeting markets with HREFLang tags and the potential future automation of these processes by Google.____________________________________________Hosts: Bill Hunt and Bill ScullyFull show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-6-insights-from-google-search-off-the-record-hreflang-podcast/___________________________________________Looking for more episodes like these? Check out our main YouTube channel: https://www.youtube.com/@InternationalWebMasteryOr visit our podcast page: https://internationalwebmastery.com/international-web-effectiveness-podcast/____________________________________________Join our Facebook Groups:► Public - https://www.facebook.com/groups/1097711877977484/► Private - https://www.facebook.com/groups/iwmprivate/____________________________________________Follow us on:► Facebook: https://www.facebook.com/internationalwebmastery/► Instagram: https://www.instagram.com/internationalwebmastery/► Twitter: https://x.com/IntlWebMastery ► LinkedIn: https://www.linkedin.com/company/international-web-mastery/____________________________________________